News / CCTV & Access Control
Milestone Systems Dominates the EMEA Video Surveillance Market with 19% Market Share Published on 29 September 2026 by Christ-loisele (4 min read)
Milestone Systems confirms its position as a leader in the video management software (VMS) and cloud video surveillance (VSaaS) services market in Europe, the Middle East, and Africa (EMEA), according to Omdia’s 2025 data. The Danish giant now holds 19% of the market, which grew by 10% last year, reaching $573 million. Its innovations, such as Project Hafnia, address the growing need for flexibility and regulatory compliance among businesses in the field of video surveillance.
A Dominance Confirmed Since 2021
Milestone Systems has solidified its leading position in the EMEA video surveillance and access control solutions market since 2021, according to Omdia’s analysis. With a 19% market share, the Danish company outpaces its competitors in a rapidly expanding sector, driven by a 10% growth in 2025. This progress is largely due to increased demand for hybrid solutions (on-premise, cloud, or mixed), tailored to the diverse needs of businesses and government agencies.
The EMEA market, valued at $573 million in 2025, shows particularly strong dynamics in the Middle East and Eastern Europe. These regions, where critical infrastructure and dense urban environments require high-performance security systems, are becoming key drivers for Milestone. The company is leveraging this geographic diversification to strengthen its leadership while targeting markets like the United Kingdom and Ireland, known for their stringent requirements in technological solutions.
Clients in EMEA seek open video technologies, offering them choice today and the ability to adapt tomorrow.
Illustration: EMEA (Europe, Middle East, Africa) (Lommes, CC0) Solutions Tailored to Local and Future Challenges
Milestone Systems offers three technological pillars to address the current and future challenges faced by security actors in EMEA: XProtect® (on-premise VMS), BriefCam® (AI-based video analytics), and Arcules® (cloud-based VSaaS solution). These tools enable businesses to deploy modular, scalable systems compatible with local regulations, a critical factor in sectors such as transportation, retail, and traffic management.
Innovation lies at the heart of Milestone’s strategy. The Project Hafnia initiative, a video data library compliant with transparency and anonymization standards, exemplifies this commitment. In West Africa, where privacy concerns and compliance with local laws (such as the Beninese regulation on personal data ) are gaining prominence, this approach could become a major asset for local businesses seeking to modernize their security infrastructure without compromising data protection.
Technological Openness, a Key Selling Point for Clients
Milestone’s leadership emphasizes flexibility and openness in its solutions as key factors in its success. According to Morten Illum, Chief Revenue Officer, ‘clients in EMEA are looking for open video technologies, offering them choice today and the ability to evolve tomorrow.’ This philosophy aligns with the needs of African businesses, where budgets and priorities can shift rapidly, and where the integration of modular systems has become a necessity.
The London Concept Centre , opening in 2026, serves as a showcase to demonstrate these capabilities to integrators, partners, and clients. In West Africa, where partnerships with local stakeholders are often crucial for deploying complex solutions, this collaborative approach could inspire similar models. For example, regional demonstration centers, such as the one in Cotonou, would allow local administrations and businesses to assess the concrete benefits of Milestone solutions before committing.
What this means here: opportunities for Benin and West Africa
For businesses and administrations in Benin and West Africa, Milestone’s dominance in the EMEA market opens several avenues for action. First, the hybrid solutions offered by the group could facilitate the adoption of surveillance systems tailored to local realities, where network infrastructure and budgets vary greatly from one stakeholder to another. For example, Beninese hospitals or shopping centers could opt for mixed deployments (cloud and on-premise) to optimize costs and performance.
Partnerships with local players, as seen in EMEA with companies such as Axis or Bosch, could be replicated to strengthen Milestone’s presence in the region. Collaboration with Beninese integrators would enable on-site training of experts, reducing dependence on imported solutions and creating skilled jobs in the sector. Milestone’s emphasis on regulatory compliance and data transparency could reassure African public institutions, where concerns about protecting sensitive data (such as recordings from surveillance cameras in public spaces) are increasingly pressing. Pilot projects, like those implemented in high-risk zones in the Middle East, could be adapted to secure strategic sites in Benin, such as ports or airports. Finally, the growing use of AI for operational decision-making, mentioned in transport and retail sectors in EMEA, could inspire similar initiatives in West Africa. For example, intelligent surveillance systems could be deployed to optimize traffic management in Cotonou or enhance security in informal markets, by combining video data with predictive analytics. However, these opportunities will depend on the ability of local actors to adopt these technologies and integrate them into existing, often fragmented ecosystems. Targeted training programs and tax incentives for companies adopting these solutions could accelerate their adoption in the region.
Sources 
